Augsburg Fortress Product Catalog
Augsburg Fortress needed a product catalog that had more useful product thumbnails, was easier to navigate, and less expensive to print and distribute. To reduce costs, they decreased the page size dramatically. We redesigned the catalog, making better use of the now limited page space with a structured layout and a smaller, but easier to read font. This allowed for larger product photos and more white space. Product shots were taken in-house, and are featured on each of the section introduction pages throughout the catalog.
The overall layout was a success, and has already been adapted to update the look of other Augsburg Fortress mailings.
